Incentivising Your Marketing Using Twitter
March 3, 2010 by Favorite Tweeple
Filed under popular twitter clients
Many people struggle to understand Twitter at first, while many others often don’t use the micro-blogging service to its full potential. Let’s take a look at how you can improve your Twitter impact with incentives and other great practices.
Be the Face
Firstly, it’s important to build credibility if you want to be taken seriously in any online marketing sphere. You can do this by portraying an image of professionalism but with a hint human personality – this trait is becoming common practice for marketers on the web.
Talk the Talk
Join in the conversation and engage. Industry commentary is important, but make sure your input is noticed. Keep your tweets in the appropriate format, use the right keywords and be Twitter-coherent (i.e. release full press releases in 140 character segments and you’ll be the laughing stock of the Internet).
Don’t Repeat Yourself, Be Quoted
Now that you have a bit of micro-blogging leverage with your credible image and complimenting tact, it’s time to get the platform and your followers to work for you.
If you hold competitions or polls, try to keep it relatively casual. Without detracting from the conversation, include the incentivised marketing tweet as part of the discussion rather than an interruption or distraction.
Get others to repeat your username or link by rewarding a limited number with prizes or freebies. This is easy to track, and will have your message (and more importantly your @username) spread far across the Twittersphere.
If prizes or physical incentives are a little out of your bracket, you can add incentives to your marketing messages by simply adding valuable information. Be it an interesting point to ponder, or a link to a multimedia resource such as a YouTube video or ‘how to’ PDF; you can create these resources yourself or simply sniff out the best of the bunch and share the link.
It’s all about getting your name out there. Try to include popular users by tagging them, or get their attention by retweeting one of their relevant messages. Offer an incentive to these popular Twitter users, and ‘piggy back’ on their audience. You’ll soon see your number of followers and/or traffic increasing.
By allowing you to create or improve your online presence, Lookup Page can help you to take control of your Google CV and start branding yourself online. Visit the blog for more tips on how to build your Google CV and information on using Twitter to increase online visibility.
